Practical strategies for profit, systems & time freedom—built for trade business owners & their partners


I’m Trudi McMullen—Profit First Consultant, Pumpkin Plan Strategist, and co-owner of a busy roofing company.
So when I say I get it, I mean it.
I’ve quoted at night, invoiced on weekends, and carried the mental load of business and family at the same time.
Now I help other tradies and their partners build businesses that don’t rely on them to survive—using simple systems, smart money strategies, and clear priorities.
No fluff. No hype. Just structure that sticks.
My clients get back their time, their headspace, and their weekends—without sacrificing results.
Simple tools. Smart strategy. No nonsense.
I take proven frameworks like Profit First and the Pumpkin Plan, and apply them to real-world trade businesses—like yours.
This isn’t theory.
This is practical coaching for people who are in the thick of it—juggling team, quoting, cash flow, and life.
Whether you’re running the jobs or running the backend, I’ll help you install the systems, structure, and financial flow to build a business that actually works without you.
To help tradies and their partners stop surviving—and start building something better.
I know what it’s like to carry the whole business on your back.
To miss family dinners, work weekends, and still feel like you’re never ahead.
My mission is to help you change that—without burning out.
Together, we’ll build a trade business that gives you:
Time back
Profit you keep
A team you can trust
And the breathing room you’ve earned
Because business should support your life—not consume it.
I’m a certified Profit First Professional and Pumpkin Plan Strategist—trained directly in the frameworks built by Mike Michalowicz.
These systems aren’t just theory—they’re built for real businesses, like yours, who want profit, clarity, and more time back.
I use them daily to help trade business owners and their partners build businesses that run without them.
Here’s what Mike had to say about my work with The Pumpkin Plan
👇 Watch the video:
Mike Michalowicz created The Pumpkin Plan to help business owners stop spinning their wheels and start growing with focus.
As a certified Pumpkin Plan Strategist and Profit First Professional, I use these exact strategies to help trade business owners:
Cut through the chaos
Focus on what actually works
Build businesses that grow without burning them out
Mike’s endorsement means a lot. But what matters more is what this system can do for you.
If you’re ready to build a trade business that runs without you—I can help
At Balance & Bloom Consulting, I help trade business owners and their partners build businesses that run smoothly, make real profit, and stop relying on them for everything.
Using proven systems like the Pumpkin Plan and Profit First, I offer personalised support to simplify your operations, get your money flowing properly, and give you your time back—without sacrificing quality or growth.
This isn’t about fluff or hustle.
It’s about building a better business with tools that work in real life.
My Services Include:
Strategic Planning for Trade Businesses: Clear, practical strategies based on where you’re at—and where you want to go.
Profit First Money Systems: Know your numbers. Pay yourself first. Never guess where your money went.
Team & Systems Support: Build a small, reliable crew and install systems they’ll actually use.
Builder Boss Sprints & Group Coaching: Targeted support, clear outcomes, and real community—no one’s doing this alone.

Need hands-on help to fix what’s breaking?
Get personalised support to solve your biggest business bottlenecks—fast. We’ll focus on your numbers, your team, and your systems—so the business stops relying on you.

Want structure, support, and a clear plan—without going it alone?
Join a small group of trade business owners on the same path. We work together, stay accountable, and build businesses that actually work (without burning out).
Because Family Comes First—And Your Business Should Support That
To help trade business owners and their partners build businesses that don’t need them 24/7—so they can make real profit, get their time back, and enjoy life outside the job site or office.
To bring structure, strategy and simplicity to trade businesses—so owners can grow without burning out.
I cut through the noise with clear, practical tools that actually work in real life (because we use them ourselves).
No corporate buzzwords. No fluff. Just smart systems, clean numbers, and a business that stops relying on you.

Balance and Bloom Consulting is my heartfelt creation. It’s a blend of my passion and over 20 years of experience, dedicated to guiding service-based businesses towards both professional growth and personal happiness